Allied Glass Helps Beverage Brands get its Kitsch Off

Beverage Brands is looking to strengthen its position within the ready-to-drink category with the introduction of a new Perry -based concept.

Kitsch, a new beverage designed to reinvigorate a "maturing" RTD sector, has been launched in a striking 250ml bottle produced by Allied Glass Containers.

The package, which was designed by DJPA Partnership, has the bottle adorned with a distinctive leopard skin print sleeve, which was produced by Decorative Sleeves before being applied at Allied Glass Containers' Knottingley site.

Targeted towards 18-35 year old female wine drinkers, Kitsch is currently being promoted in pubs, clubs and bars with a promotional theme of 'I Love Kitsch' and is available to the on trade from October 2003.